Building A Working SEO Campaign
One of the important factors for achieving long term success with SEO is to learn or understand the guidelines on building a working SEO campaign.
It’s not only a matter of learning how to launch an SEO campaign but it’s the procedures taken before and after a campaign is launched.
In this resource, you will understand the guidelines on building a working SEO Campaign and what specific steps to follow in order to improve your chances of running successful campaigns, over time.
What is SEO Campaign?
An SEO campaign is a set of predefined procedures to follow, so as to increase the rankings of a website in the search results for specific keywords.
The variation between a dedicated SEO campaign and an on-going SEO process is that a campaign has specific measurable goals while the objective of on-going SEO is to increase the totality of the website SEO performance.
Guidelines On Building A Working SEO campaign
These are the basic procedurea to follow in order to run an effective SEO campaign:
- Scrutinize Your Website Setup
- Perform an SEO Audit
- Define your Campaign Objectives
- Perform Keyword & Topic Research
- Choose Your Page Title
- Publish Quality Content
- Work on On-Page SEO
- Track Your SEO Performance
Scrutinize Your Website Setup:
The first thing to do whilst building a working SEO campaign is to review your website. This is a step you need to perform once-off to be sure that your website doesn’t have any major problems that can attack the performance of your SEO campaigns.
For instance, if your website is not mobile-friendly, then it is most likely that your campaigns will fail since mobile-friendliness is a huge ranking factor.
In a nutshell, before launching an SEO campaign, you need to make certain that:
- Your website is mobile-friendly
- It loads quicker on both desktop and mobile
- Has SSL activated
Perform an SEO Audit:
The next guideline is to review your website’s SEO healthiness by performing an SEO audit.
If you have recently performed an SEO audit then you don’t need to do this every time you start a new SEO campaign but if you haven’t done so yet, then there’s need to do so.
As one of the audit procedure, you need to review your technical SEO infrastructure and in particular the following items:
- Your URL structure – make certain that you have SEO friendly URLs
- Website structure – a good site structure is hierarchical (max 3 levels deep) and not flat
- Examine how your canonical URLs are defined
- Optimize your txt SEO settings to avoid any indexing errors
- Be sure that your XML sitemap is optimized
Define your Campaign Objectives:
What differentiates an SEO campaign from a regular on-going SEO procedure is that an SEO campaign has definite objectives and targets.
This means that before building a working SEO campaign, you must specify exactly what you need to achieve. Some valid use cases are;
- To improve visibility on Google for keywords that you don’t have any presence yet.
- To increase the rankings of existing pages, for specific SEO keywords.
Usually, every SEO campaign that you launch should be part of your overall SEO action plan. The action plan relies on your SEO strategy and can involve one or more SEO campaigns.
Perform Keyword & Topic Research:
As soon as your high-level objectives are set, it’s time to make them more definite and the first practicable procedure is to perform a topic and keyword research.
What is the variation between a topic and a keyword? A topic is a set of related search terms while a keyword is something very definite.
Here is an oversight of the procedure to follow:
- Go to Google and type in keywords you believe are close to the topic you’re targeting.
- Examine the top 5 websites with your favorite keyword research tool.
- Surf keywords that match your campaign objectives and are feasible to target.
Choose Your Page Title:
The next guideline on building a working SEO Campaign or before writing the SEO content is to Choose your page title.
Note that the page title is the most important SEO element and besides being SEO friendly, it has to be exceptional and of high-quality for the users to click on.
In order to achieve such, you should follow the process below;
- Perform a Google search using your selected keywords
- Examine the results that appear on the first page
- Develop a title that contains your target keywords but is not the same as what is already available on Google.
To make your title more fascinating to your audience, you can also add brackets and words like ‘Complete’, ‘Ultimate’, ‘Easy’, ‘Step-by-Step’ etc…
Publish Quality Content:
The next processe is to compose the content for your post, with the vision to make your content or content publication better, google-rich, transparent,
It is advisable to ensure that you Write in-depth content – For any chosen topic or keyword, there are probably hundreds of pages competing for a first-page ranking. Various studies have proven that long-form in-depth content, known as pillar pages, tend to appear more frequently in organic search.
What’s a Pillar Page?
Note that this doesn’t mean that writing more words will ensure increase in rankings, there is no ideal blog post length. However, writing in-depth guides that make sense and cover all aspects of a topic, will certainly help.
Furthermore, there’s nees to demonstrate your authority and expertise – For certain subjects and keywords is not enough to show who wrote the post but it’s necessary to mention why users should trust the advice given by the author.
For instance, you would not be able to rank on Google for health-related topics unless the content is written and verified by certified experts.
Work on Your On-Page SEO:
Examine your On-Page SEO Techniques as soon as you’re done with content writing, just before clicking the publish button.
Above all, there’s need for an SEO friendly content, as it makes the job of search engines simpler and this can potentially translate to increase in rankings.
Track Your SEO Performance:
You should analyze for which keywords a page is ranking using Google Search Console.
Recall as mentioned in the beginning, one of the features that variates an SEO campaign from other SEO tasks is that it has milestones and defined KPIs you can make do to track its performance.
To be more definite, you can examine the effectiveness of your SEO campaigns using the following metrics:
- Ranking position in Google
- Number of visits
- Number of backlinks
- Number of social shares
- Number of comments
- Bounce Rate
You can get this data from your Google Search Console account and Google Analytics SEO reports or by using a tool like SEMRUSH.
Please, it is important that you note that the results of an SEO campaign you launch now will be visible in 6 months or more. It takes a long-term for new content to reach it’s final ranking position so don’t be so fast to conclude.
If your objective is to rank for a subjects you have no presence yet, then you ought to publish more related content and not just a single post.
You can begin with publishing a post that targets the most crucial topic keywords and then gradually publish more content. In the new content ensure that you link back to an older post using anchor text that includes the pages that you’re determined to rank for.