GOOGLE ADs vs BING ADs
Google ADs and Bing ADs are the world’s most trusted and used Paid Per Click (PPC) Advertising; in other words, paid search advertising.
Worry not, as in this resource, I will be dropping a rundown of what these two search advertising networks are and what’s involved.
This is a very broad topic, however, I will try to be as briefly as possible.
In order not to confuse you in this Google ADs vs Bing ADs situation, I have decided to map out an outline to guide you throughout the explanation.
We will be discussing Google ADs vs Bing ADs in the following directions;
- Google ADs vs Bing ADs History
- Google ADs vs Bing ADs Target Options
- Google ADs vs Bing ADs Interface/Updates
- Google ADs vs Bing ADs Language Options
- Google ADs vs Bing ADs Keyword Competition
- Google ADs vs Bing ADs Search Volume
Google ADs vs Bing ADs History
Google Ads was initially known as Google AdWords when it was first launched back then in 2000. It became a full self-service portal in the year 2005, (that’s 5 years after launching)
Microsoft Advertising which was initially called Bing Ads can be said to be Google ADs younger brother.
It was launched in 2006, but was powered by Overture/Yahoo Up until 2006, MSN search. However, it later gained full control of its service in the year 2012 with the name tag “MSN adCenter” which they later changed to Microsoft Advertising till present.
Inasmuch as Google has a larger audience network, Bing has succeeded in targeting over 60 million unique audience that are outside the reach of Google.
Google ADs vs Bing ADs Targeting Options
It is quite very interesting to note that both Google ADs and Bing ADs offer targeting options to their users. This is a great feature that enables users win their business target area(s).
The Targeting options in Google Advertising are grouped into two:
Audience Targeting—which comprises demographics, remarketing, similar audiences, custom intent) and
Content Targeting—which comprises content keywords, display extensions, topics and placement.
However, the targeting options in the Bing Advertising platform are limited to demographics, day of the week, geographic territories and device.
Google ADs vs Bing ADs Interface/Updates
The Google Advertising platform has a better user interface, however, that of Microsoft advertising is putting a lot of efforts to seeing that it steps up on the game.
Bing Advertising makes it easier for users to import their saved Google ADs database/settings to theirs, to avoid the stress of doing an entirely new setup in their platform.
Google ADs vs Bing ADs Language Options
When it comes to language options, Google Advertising makes targeting more easier than Bing ADs, as it gives room for users to target 40+ languages.
Bing Advertising in the other hand, makes available only 12 user languages.
Google ADs vs Bing ADs Keyword Competition
You shouldn’t be surprised when I tell you that Google has a higher market percentage cut, which directly or indirectly increase its Cost Per Click (CPC) rate.
This is as a result of the large number of business or brands targeting the same keywords that you are also eyeing.
Keyword Competitions in the Microsoft advertising platform is very much lesser than you can find in that of Google; which places Bing users at less cost-per-click advantage.
Google ADs vs Bing ADs Search Volume
Inasmuch as Google has an upper hand in the Search Volume, Microsoft advertising isn’t asleep. It has succeeded in partnering with top brands like Yahoo, AOI etc. What this means is that whatever initial impression you were to get from the platform, you are bound to experience or enjoy further increase while using the platform.
I believe that after reading this resource, you are going to be able to make evasive decision between Google Advertising and Bing Advertising. If I were to advise you, a combo use will be best for your best for your business or brand.