Common Digital Marketing Terminologies To Memorize
As a digital marketer, or beginner in digital marketing, the first set of things you need to know are the digital terminologies used in the field.
Just as every profession has its own language; which I call professional Jagons, so it is in Digital Marketing.
There are lots of Digital Marketing terminologies you should memorize, in fact, you should study constantly, because the first step of knowing your way around digital marketing is identifying what is what and which is which.
In this resource, I will only share with you the 12 common digital marketing terminologies out of the many.
Digital Marketing involves various sub-divisions (Email, Social, Search etc). But, I will be categorizing all of them into two, namely;
- Media & Channel Marketing (MCM) [and]
- Search Engine Marketing (SEM).
These broad categories have digital marketing terminologies attached to them, and we will be looking into the most common ones.
Media & Channel Marketing (MCM) Terminologies
In this category, you will find both social media marketing and email marketing. And the most common digital marketing terminologies you may come across in the future that belong to this category are;
Every social media platform has its own engagement, and its method of measuring it.
This digital marketing terminology refers to the rate or how often people react or respond to your posts, page, profile or business at large, on your media platform. Insights may be measured based on likes, comments retweet, tags, shares etc. A better brand engagement rate will always put you ahead of your competitors.
Cost Per Impression (CPI):
This involves the frequency or number of times your advertisement or brand was shown on a network or website; regardless of whether there was an actual customer engagement or not. In other words, it’s the total number of seen or/and unseen brand display on a platform over time.
Bounce Rate (BR):
In media marketing or blogging, a bounce rate is the percentage rate at which users interact and leave your site. For instance, your bounce rate will increase if a high number of users leave your site after visiting only your homepage or a particular page or post. To maintain a good website bounce rate percentage, your contents should be inter-linked; so that users can easily migrate from one page/post to another.
Whereas, in Channel Marketing like email marketing, bounce rate involves the percentage, frequency or number of emails that failed to deliver as a result of certain factors (ranging from wrongly spelt email address, host issues etc).
However, there are basically two forms of bounce rate in email marketing;
Soft Bounce Rate (SBR)–which involves emails that were successfully sent, but however, bounced back after few minutes or hours. Factors that might lead this this may include; limited email box space from the side of the recipient, domain or host issue, poorly configured mails etc.
Hard Bounce Rate (HBR)–which involves those emails that weren’t delivered at all (i.e to say that they didn’t even leave the senders’ mail)
Cost Per Action (CPA):
This can also be referred to as Cost Per Acquisition. This digital marketing terminology shows the monetary rate at which a campaign or conversion is successfully made. For instance, you set up an App Download campaign on Facebook, had your first three persons download the app, and you noticed a N150 deduction each from your Ad manager/account. That N150 each, is the cost per action.
Click Through Rate (CTR):
This is one of the most exciting digital marketing terminologies you may have come across even without knowing. It refers to the rate or frequency at which your campaign link or website was successfully opened and gone through till the user(s) arrive the end destination.
In digital marketing, this term can also be called “Retargeting”
It is the act of showing/displaying your campaigns or future campaigns to users, viewers or Audiences that have in one way or the other visited or engaged with your brand platform, media or website. This is possibly done with Pixel–one of the digital marketing terminologies that involves tracking or analytical data. It keeps record of all user interactions on your website.
With that, you’re able to remarket your products or/and services to thr same set of audience that have done business with you, engaged or visited your blog/website.
Key Performance Indicator (KPI):
This is a marketing terminology that determines a campaign measurement or level of insights. It is referred to as “Key or Keys” because it or they are those analytical data or insights that digital marketers or brands use to measure the progress level of a campaign. All Digital Marketing Terminologies can serve as KPIs in one campaign or the other.
Call To Action (CTA):
This is a digital marketing terminology, usually a button or that particular box that facilitates conversion. For example, the campaigns you may have seen so far on Facebook or other platforms or marketing channels, you may have come across Bold and outstanding words/buttons like “Sign Up, Book Now, Watch Now, Call Now” etc. They are all referred to as Call-To-Action Buttons.
Open Rate (OR):
This is the frequency or number of times your campaign was opened. This digital marketing terminology is commonly used on channel marketing like email marketing.
In other words, it is the number of times a particular email campaign of yours was opened.
Search Engine Marketing (SEM) Terminologies
Pay Per Click (PPC):
This could also be referred to as Cost per click. It is a search engine marketing term that shows the amount or cost of a single campaign click on search engine.
This is more like a search engine version of CPA.
Search Engine Optimization (SEO):
This is that particular digital marketing term that deals with search engine ranking. It involves practices that enable you rank on the first page of Search engines, which include lots of processes ranging from Off-page SEO practices, On-page SEO practices, Keywords research etc.
Domain Authority (DA):
This refers to the quality or strength of a domain or website, usually between one to a hundred (1 – 100). This is one of the many digital marketing terminologies (and one of the good results one can get from doing SEO) that tells whether your website will be seen on the first, second or front pages of Search engines. It tells the level of authority and trust your website or brand has developed over time on search engines like Google, bing, yandex, yahoo etc.
Like I said earlier, there are hundreds of Digital Marketing terminologies which a digital marketer needs to come to the know. Well, to start with, as a beginner, you should be able to memorize these Common terms listed here. With time, you will be conversant with the rest of them.