Wonderful Benefits Of Blogging
A lot of people venture into the “Blogging World” without running adequate underground study about what it entails.
Gone are those days when Blogging was just done for passion. As we progress in this digital age, anybody can cash out just by blogging; if you follow the right path.
Today, I will assist you to understand what blogging is and the wonderful benefits of blogging.
Before embracing the benefits of blogging, one may ask; what is blogging all about?
In a nutshell, just take it that blogging is the act of making available to the masses, your expertise, opinion, knowledge etc. The online space or area where you share these things is called “A Blog“—which can stand alone or incorporated into a website.
It is still a shock that lots of businesses or brands are yet to see the benefits of blogging or rather, the importance of adding a blog space to their sites.
Lets assume that your indifference as a business to launch a blog space on your site is as s result of your ignorance as to what you can gain from blogging.
For this reason, I have decided to open your thinking and marketing minds to the benefits of blogging, you need to see them!
There are over 100 benefits of blogging, but I be listing the very prime ones; of which I tagged the “5-Power“.
Quickly, lets look at the 5-Power Benefits Of Blogging To Your Business:
Blogging Proves Or Displays Your Expertise In Your Marketing Field
Did I just say that? Of course, I did. Blogging has a way of telling your customers or prospective customers that you or your brand is either grounded in the field or still learning.
So imagine that you blog about things you offer authoritatively, knowing the in-and-out of your marketing field. Customers will come knocking at your door. So begin with the designing of your blog in a way that holds your brand in high esteem and see your business reap so good.
Moving to the next…
Blogging Creates Value For Your Customers And In Other Hand, Creates Conversions For You
Don’t go into blogging, if you have no plans of offering valuable contents or knowledge. If you must offer a more better experience to your users, customers or clients, then you must be ready to offer value. And the easiest way to go about it is by publishing such values on your site (blogging). Customers rush into a space that offers value or meets their need. Once you’re able to offer valuable content, winning customer trust becomes as simple as ABC.
Blogging Doubles Your Business Exposure And Visibility
Imagine doing well as a business on social media platforms where you’ve got to spend money on advertising, and then you add a valuable blog system to your marketing? Think about the Boom! you’re bound to experience in your marketing pursuit?
When you keep doing value blogging, you create a chance of being noticed on search engines. Now, imagine when you start ranking on search engines. You know what it means? It means FREE VISIBILITY and EXPOSURE. That’s something you would enjoy without paying a dime unlike the use of Social Media Platforms. I will discuss this further in the next listing.
Value Blogging Generates Backlinks Which Enhances Business Authority And Visibility
As you might be wondering? “What are backlinks?”
Simply put together, Backlinks are those website pages or links (usually inbound) that links to your website.
As a brand, you are bound to gain backlinks from similar websites that love what you do. Gaining a backlink can be referred to as digital recommendations that further increase the authority of your website. And when such happens, you are likely to start seeing every of your blog contents on the first page of search engines.
And finally, we have an exciting one, which is;
Blogging Creates Room For Feedbacks
The dream of every Business or Brand is to get wonderful feedbacks from customers, as this helps in authority building.
One of the benefits of blogging is that is gives you a slot or chance to enjoy or collect feedbacks from customers or prospective customers.
A situation where you put up a nicely written content or copy which relates to your business, your readers or prospective customers are likely to drop a feedback, of which if you have an effective follow-up system, will lead to CONVERSIONS.
Getting feedbacks from your readers, customers or prospective customers will help you as a brand to make certain decisions that will help improve your products or services.
Like I said earlier, there are more benefits of blogging which are not listed, however, you can find out yourself via firsthand experience.
As a brand or rather business, I strongly advise that you create a blog section on your site. It is very important as it has ample benefits.
If you think there are other benefits of blogging that should be listed here based on your firsthand experience, I would be very glad to do so. Lets talk about it via the comment section. Cheers!